Our CSMO Jarmo Ollila gave a 7-minute presentation on Unissu Connect on homebuyer behavior & expectations and how developers and housebuilders should react.
Homebuyers today do a lot of independent research online before approaching developers or builders. They also expect to be served as individuals and demand personalisation and configuration possibilities to their new home. All this presents many challenges. What kind of strategies and technologies should house-builders have in order to stand out from the competition? With the right technology it is possible to digitalise those challenging tasks and turn them into a competitive advantage.
Watch the video from the link below;